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jebin khatun
03 août 2022
In Forum d'entraide
This is 2018. Digital marketing campaigns that stand out today need to move from personas to personalization. Targeting includes both who you’re choosing to send or show your message to and crafting your message in a way that’s appealing to that audience. — Scott Minor, Online Marketing Program Manager, Marketo There are two ways to do this. If your digital campaign is reaching specific targets, use case studies, stats, etc. that are in their same niche or industry. If you’re focusing on a particular industry, use an example from a company in the same space, and definitely match their language where you can (e.g. maybe they talk about ‘clients’, not ‘leads’).— Scott Minor If you’re fishing in a bigger pool, use the right bait—specific language, imagery, and other content elements that will primarily appeal to your target audience. Different platforms have different strengths and weaknesses in terms of creating an audience. Take this into account when drafting your ad copy and appearance. For example, if a platform only lets you target by a topic/keyword, but Italy Phone Number List firmographic data like company size is important to you, use your image and text to help your ad appeal primarily to the segment you want. — Scott Minor Effective digital marketing campaigns deliver hyper-focused communications. It’s time to take targeting to the next level. Define Success in Detail Before You Begin Every digital marketer would say that metrics and analytics are important, but they can also be difficult. Because they haven’t taken the time to master the numbers, though, too many marketers plan their campaigns and try to save the metrics for later. It’s important to understand and be prepared for your key performance indicators prior to launching a campaign. If you aren’t ready to report on the campaign from the beginning, you are more likely to run into issues digging out the metrics that matter after the fact.
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