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asim 112
03 août 2022
In Forum d'entraide
The most common issue I see when working with ecommerce stores on their email marketing strategy is that they have managed to get themselves in the spam folder. In the email marketing world, that is basically the equivalent of your parents sending you to your room for a time out forever. If instead, you are looking to make email marketing your channel, drive 5x ROI while casually sipping a latte and seeing the orders attributed to your emails shoot up, keep on reading. How to Get Out of the SPAM Folder As mentioned before, the spam folder should be treated like the email equivalent of Mordor. Don’t go there! Email providers such whatsapp database as Gmail, Hotmail, Yahoo, etc all give your sender address a certain reputation. Once your reputation is spammy, you will land in the SPAM folder where no customer will ever get to see your email. That’s tragic, because it means that even the customers who WANT to see your emails will likely not see them, because who looks in their SPAM folder? This is pretty much like your crush sending you a love letter that gets lost in between the paper advertisements and thrown out without you ever knowing—TRAGIC! Luckily, there are things you can do to avoid landing in the SPAM folder or getting yourself out after you did: Improving your email deliverability. EMAIL DELIVERABILITY Email deliverability encompasses how likely your email is to land in the inbox as opposed to the SPAM folder. Depending on your email address’s reputation, your deliverability is high or low. And your reputation, as we said before, is determined by email providers, which look at a few factors when determining whether your sender reputation is spammy or not: How often your emails are opened, clicked, unsubscribed from, bounced or even SPAM flagged.
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